Public registry of facts about online stores
You deliver.Let it be checked.
You are not the one providing the data: your carrier and your payment processor are. holdmark checks it and shows it in your store.
Free forever on the Registry plan · read-only permissions
On Shopify today. On WooCommerce or PrestaShop? Let me know when it arrives
Padded jacket
Lightly padded jacket with a high collar and a zip fastening. Two zipped side pockets and elasticated cuffs.
Outer shell 100% recycled polyester. Machine wash at 30°C.
Shipping and returnsShips in 24–48 h. Free returns within 30 days.
How it works
One fact. Three ways to check it.
We do not publish what the store says: we publish what the parties involved in each order record. And we show it to whoever needs it, in their own language.
The badge, right below the buy button.
The public record: every fact with its source, its period and how it is calculated.
The same record, machine readable, including what it does not measure and how it rounds. No score to interpret.
- The same rules for every store
- Rounding always against the store
- Never your exact sales or your countries
- Nobody pays to look better
In your store
Exactly where the buyer hesitates.
Padded jacket
Lightly padded jacket with a high collar and a zip fastening. Two zipped side pockets and elasticated cuffs.
Outer shell 100% recycled polyester. Machine wash at 30°C.
Shipping and returnsShips in 24–48 h. Free returns within 30 days.
Your cart
Taxes included. Shipping calculated at checkout.
When they ask about you
What you don’t publish,
someone else writes.
More and more buyers ask an assistant before they buy. The assistant answers with whatever it finds: forums, reviews anyone can write, or an “I can’t know that”. None of the three helps you.
- 01Your record is what it findsPublic, free and machine-readable, on every plan. Nothing to integrate with anyone.
- 02It answers with your figures, not with opinionsEvery fact with its source and its date: your carrier and your payment gateway.
- 03And it counts because you don’t write itThe same rules for every store and nobody pays to look better. A machine can only choose between things it can compare.
I can’t find verifiable information about that store. There are scattered opinions in forums and contradictory reviews, so I can’t confirm whether it is reliable. If you buy, use a payment method that lets you make a claim.
Yes. It is in the public holdmark registry and it meets the published limits:
The calculation rules are public and the same for every store in the registry.
Of the two, only one publishes checked facts:
From what I can check, tienda-ejemplo.com is the lower-risk one. About the other I can’t tell you it is bad: I can tell you I don’t know.
All five sell what you are after. I order them by what you asked me for: arriving on time and being able to return it.
I recommend abrigos-norte.com: it delivers just as well as the top ones and, when there is a return, it is the one that most often puts the money back on your payment method instead of giving you a voucher. If something else mattered to you, the order would be different.
Check it now: open an assistant and ask it about your own store.
Example answers and example stores. tienda-ejemplo.com and the others do not exist and their figures are invented: they show the shape of a record, not the facts of any real store. A real store’s facts are only in its own record, at holdmark.org/ followed by its domain.
In the third scene your store is not first on purpose: the registry orders nobody — the assistant does the ordering, with what its buyer asked for. Nobody wins here by paying.
“Refund” does not say how many returns there are: it says what happens when there is one — whether the money goes back to your payment method or you get a voucher. A store with few returns is not ranked lower for having few.
The app
You install it. And you see what your buyers see.
- 01One minute on ShopifyRead-only permissions: the app cannot change anything in your store.
- 02We read your historyOrders, refunds, disputes and shipments. Nothing to connect, no carriers to set up.
- 03Your margin, before anyone elseYour exact figures against the public thresholds, with a warning before you lose a fact. Only you see them.
Your margin against the rules
Your exact figures against the public thresholds.
Where the badge appears
Read from your published theme. It’s only ticked when you add it in the editor.
Plans
Your record is public
on both plans.
What you pay for is that nobody has to go looking for it: not your buyer, and not the assistant they ask.
We work out your tier from last month’s orders. You declare nothing.
Registry
Your store in the public registry, with your exact figures in the app.
Your buyer
- The badge on the product page, right where they hesitate
- Badges on the home page, collections and cart
- Your record, public and complete, the same on both plans
- The verification line at your store’s footer, once you are verified
The assistant they ask
- Your facts right there, not just the link: it sees them without leaving your page
- The link to your record in your store’s code
You
- Where your visits come from
- Who looks you up and how many come back to your store
- Your exact figures and how much room you have against the rules
- A counter of visits to your record
- Updated daily
Verified
Everything in Registry and, on top of that, your facts at the moment your buyer hesitates.
Your buyer
- The badge on the product page, right where they hesitate
- Badges on the home page, collections and cart
- Your record, public and complete, the same on both plans
- The verification line at your store’s footer, once you are verified
The assistant they ask
- Your facts right there, not just the link: it sees them without leaving your page
- The link to your record in your store’s code
You
- Where your visits come from
- Who looks you up and how many come back to your store
- Your exact figures and how much room you have against the rules
- A counter of visits to your record
- Updated daily
Whatever shows up in your store is switched on by you, from the app and in one click, and removed the same way. Shopify doesn’t let an app touch your theme on its own, and holdmark wouldn’t want to either: nothing appears in your store that you haven’t put there.
Prices are in US dollars. Billing is handled by Shopify and appears on your store’s invoice, along with your other apps.
Every tier has the same features and the same record. The price depends on how many orders we check each month, never on what gets published about your store.
Prices exclude VAT. Each store has its own plan: if you have two, each one stands alone.
Questions
Before you install.
What can the app see and do in my store?
It reads orders, shipments, refunds and Shopify Payments disputes. It cannot create, change or delete anything, and it publishes no personal data about your customers. If you ask us for the post-purchase questions, it also reads the buyer’s email address at the moment of writing to them, and does not store it.
Do you write to my customers?
Only if you ask us to; by default, no. If you turn it on, orders the carrier reports as delivered get an email with two questions: whether everything arrived and whether it was what they expected from the product page. holdmark sends it, not your store. An order is asked once and there is no second email. Of whoever answers we store neither the name nor the email address: all that is left is the order number and the answer.
Do I have to connect my carrier?
No. We read the status of your shipments using the tracking number already on your orders. If you use a carrier we cannot read yet, those shipments count neither for nor against you.
What if my figures do not come out well?
The badge does not appear in your store until something has been checked, and your record explains it in a neutral sentence. In the app you see what is missing and why.
Are my sales published?
Never the exact figures or your countries: only bands ("50,000+ orders"), percentages always rounded against you (the good rounded down, the bad rounded up) and delivery times only for the country of whoever is looking.
Does paying change what gets published about my store?
No. Your record is the same on Registry and on Verified, with the same rules and the same figures, and buyers and AI assistants read it just the same. With Verified you pay to show it in your store —the badge on the product page and the trust marks—, to leave your facts in the code of those pages so that search engines and assistants can read them, and to see where the people who look up your record come from.
How much does it cost?
Registry is free forever. Verified starts at $69 a month and goes by tiers according to the orders we check each month; the price of each tier is on the app listing and in the app itself, with your own orders in front of you. Every tier has the same features and the same record; what changes is how much checking work there is behind it. With a 14-day trial and no lock-in. We work out the tier from your orders: you declare nothing, and if you grow or shrink one month, it adjusts the next.
Does it work with other platforms?
Today, with Shopify. WooCommerce and PrestaShop come next: the rules and the record are the same on any platform, only the way we read the orders changes. If you use one of them, tell us and we will write to you when it arrives.
Will it make AI recommend me?
We cannot promise that: nobody controls what an assistant picks. What we do is make sure that, when it compares you with other stores, it has checked facts about you in front of it instead of only what each one claims about itself.
Let the facts do the talking.
Free forever on the Registry plan · read-only permissions